Attention “blockchain technology” companies
Your customers don’t buy your product, they buy your solution.
Your customers shouldn’t buy your solution because you use blockchain. If they do, that’s a problem.
Your customers should buy your solution because you do a better job at solving a real problem and add value to their lives.
Nobody cares that you use blockchain.
It’s the means, not the end. The feature, not the benefit.
It’s the what and perhaps the how, not the why.
Focus on the benefit, the value you bring to the table, the problem you solve.
Don’t focus on blockchain.
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