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Month: May 2018

Nobody Cares That You Use Blockchain

Attention “blockchain technology” companies Your customers don’t buy your product, they buy your solution. Your customers shouldn’t buy your solution because you use blockchain. If they do, that’s a problem. Your customers should buy your solution because you do a better job at solving a real problem and add value to their lives. Nobody cares that you…

Lets Meet at Consensus!

Growth Marketing For Blockchain Tech – I’ll be in NY for Consensus 2018! This is my first (and belated) “legit” blockchain conference and I’m attending to learn, connect and identify ways I can be useful. I want to deepen my understanding of how blockchain tech companies grow (for all the  many permutations),…