Join me at Detroit Startup Week 2018! Detroit Startup Week is one of my favorite events of the year because it represents to me a microcosm of Detroit’s momentum, growth and entrepreneurial spirit. The five day event (June 18th-22nd) is volunteer led and features hundreds of presentations, panels and speakers. This year…
9 Key Insights from Consensus 2018 Attending the Consensus 2018 blockchain conference was a fascinating ride – despite Vitalik’s tweet, it managed to bring in over 8,500 attendees, 250 speakers and 200 booths of players from all over the block-sphere. While the amount of info I encountered was overwhelming and I left with a…
BE CURIOUS. You can learn something new from every single person you talk to. When you talk to new people, search for that THING. Whether you find it or not, your search will spur interesting conversation and likely unveil some interesting facts – about them, their life and their world.…
I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…
Attention “blockchain technology” companies Your customers don’t buy your product, they buy your solution. Your customers shouldn’t buy your solution because you use blockchain. If they do, that’s a problem. Your customers should buy your solution because you do a better job at solving a real problem and add value to their lives. Nobody cares that you…
Growth Marketing For Blockchain Tech – I’ll be in NY for Consensus 2018! This is my first (and belated) “legit” blockchain conference and I’m attending to learn, connect and identify ways I can be useful. I want to deepen my understanding of how blockchain tech companies grow (for all the many permutations),…
Lean Marketing and Growth Hacking – How to Maximize your Marketing with Limited Resources One of the presentations in my wheelhouse covers “Lean Marketing & Growth Hacking” – it’s basically an overview of some of the different ways Entrepreneurs and SMBs can maximize their marketing with limited resources. The underlying…
The Cotton Candy Affect I recently took my 4 year old son to his first basketball game. Bought him cotton candy. Big mistake…
Lean Marketing Strategies for Growth Workshop Excited to announce I’ll be running a “Lean Marketing Strategies” workshop at Bamboo Detroit! I’ve tailored this workshop for any entrepreneur, startup team or small business owner looking to figure out how to maximize growth with limited resources. I’ve had a chance to spend a lot of time improving and…
Introducing: Cryptollectibles Here’s why I bought a digital 24×24 pixel art character – and why you should consider buying one too Meet Bob. I purchased Bob about a month ago for 0.2 ETH (roughly $90 at the time). Bob’s official name is CryptoPunk #1720 and he’s one of 10,000 totally unique, algorithm generated 24×24…
