I’d like to share a framework I recently learned at a “Positioning Workshop” I attended. It was lead by the very impressive Michael Troiano of G20 Ventures and you may find it useful for refining how your articulate your business. Right from the get-go, it was clear that Mike is…
I’ve been graciously invited by Ande Lyons (@AndeLyons) to judge a startup pitch competition this week. I love these things – https://www.eventbrite.com/e/founders-live-boston-tech-and-startup-pitch-event-tickets-67532149477 Will I see you there?
Would you rather buy running shoes at JC Penny or a Nike Store? History shows that over time, everything in the Capitalist machine becomes increasingly specialized. If a decade ago “digital marketing specialist” was an actual job description, try saying that today and it will mean absolutely nothing, because “specialist…
Every year, Mary Meeker’s Internet Trends Report gets released and I get a tingling sensation all over my body. A must read for anyone in Marketing and/or Tech – so go make a cup of the drink of your choice and indulge yourself in the glory* Internet Trends 2019 *yes,…
Lets talk growth – I recently had the opportunity to join Ande Lyons (@andelyons) on her “Startup Life Podcast”, to discuss Traction, Goals, KPIs and more… It’s a bit rough around the edges (wtf with all those “ummmm”s and “that’s true”s… and do I really stutter that much?). I have…
Startup Marketing 101: Goals, KPIs & Traction Channels Moving to a new place is a new challenge and as I mentioned – as part of my game plan to get to know Boston’s Tech/Entrepreneurial scene, I’m really excited to announce I’ll be giving my “Startup Marketing 101” here in Cambridge,…
Calling all Boston Startups and VC’s – I’ve only been here a week. I know very little about the your local ecosystem and very few people in it. For this reason I’m doing my best to accelerate my learning and relationship curve. I’m specifically interested in the following: VC/Startup Blockchain/DLT…
Join me at Detroit Startup Week 2018! Detroit Startup Week is one of my favorite events of the year because it represents to me a microcosm of Detroit’s momentum, growth and entrepreneurial spirit. The five day event (June 18th-22nd) is volunteer led and features hundreds of presentations, panels and speakers. This year…
Attention “blockchain technology” companies Your customers don’t buy your product, they buy your solution. Your customers shouldn’t buy your solution because you use blockchain. If they do, that’s a problem. Your customers should buy your solution because you do a better job at solving a real problem and add value to their lives. Nobody cares that you…
Lean Marketing and Growth Hacking – How to Maximize your Marketing with Limited Resources One of the presentations in my wheelhouse covers “Lean Marketing & Growth Hacking” – it’s basically an overview of some of the different ways Entrepreneurs and SMBs can maximize their marketing with limited resources. The underlying…
