In my last post – I mentioned volunteering time helping CryptoAid Israel with marketing. Well the Universe works in strange (and perfectly) mysterious ways – and in this case, my time with Cryptoaid involved working with Asaf Nadler – co-founder at Addressable . We hit it off on a personal…
Marketing Technology (Martech) as seen exponential growth over the past decade, but at a great cost – primarily the rising “attention economy” and the centralized duopoly of Facebook & Google. The good news is that we may be in the midst of a fundamental paradigm shift – facilitated by blockchain…
I’d like to share a framework I recently learned at a “Positioning Workshop” I attended. It was lead by the very impressive Michael Troiano of G20 Ventures and you may find it useful for refining how your articulate your business. Right from the get-go, it was clear that Mike is…
Every year, Mary Meeker’s Internet Trends Report gets released and I get a tingling sensation all over my body. A must read for anyone in Marketing and/or Tech – so go make a cup of the drink of your choice and indulge yourself in the glory* Internet Trends 2019 *yes,…
Lets talk growth – I recently had the opportunity to join Ande Lyons (@andelyons) on her “Startup Life Podcast”, to discuss Traction, Goals, KPIs and more… It’s a bit rough around the edges (wtf with all those “ummmm”s and “that’s true”s… and do I really stutter that much?). I have…
Startup Marketing 101: Goals, KPIs & Traction Channels Moving to a new place is a new challenge and as I mentioned – as part of my game plan to get to know Boston’s Tech/Entrepreneurial scene, I’m really excited to announce I’ll be giving my “Startup Marketing 101” here in Cambridge,…
I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…
Growth Marketing For Blockchain Tech – I’ll be in NY for Consensus 2018! This is my first (and belated) “legit” blockchain conference and I’m attending to learn, connect and identify ways I can be useful. I want to deepen my understanding of how blockchain tech companies grow (for all the many permutations),…
Lean Marketing and Growth Hacking – How to Maximize your Marketing with Limited Resources One of the presentations in my wheelhouse covers “Lean Marketing & Growth Hacking” – it’s basically an overview of some of the different ways Entrepreneurs and SMBs can maximize their marketing with limited resources. The underlying…
Lean Marketing Strategies for Growth Workshop Excited to announce I’ll be running a “Lean Marketing Strategies” workshop at Bamboo Detroit! I’ve tailored this workshop for any entrepreneur, startup team or small business owner looking to figure out how to maximize growth with limited resources. I’ve had a chance to spend a lot of time improving and…
