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Month: June 2018

9 Key Insights from the World’s Largest Blockchain Conference

9 Key Insights from Consensus 2018 Attending the Consensus 2018 blockchain conference was a fascinating ride – despite Vitalik’s tweet, it managed to bring in over 8,500 attendees, 250 speakers and 200 booths of players from all over the block-sphere. While the amount of info I encountered was overwhelming and I left with a…

Be Curious

BE CURIOUS. You can learn something new from every single person you talk to. When you talk to new people, search for that THING. Whether you find it or not, your search will spur interesting conversation and likely unveil some interesting facts – about them, their life and their world.…

CPA vs. CPC vs. CPM

I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…