In my last post – I mentioned volunteering time helping CryptoAid Israel with marketing. Well the Universe works in strange (and perfectly) mysterious ways – and in this case, my time with Cryptoaid involved working with Asaf Nadler – co-founder at Addressable . We hit it off on a personal…
I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…
Growth Marketing For Blockchain Tech – I’ll be in NY for Consensus 2018! This is my first (and belated) “legit” blockchain conference and I’m attending to learn, connect and identify ways I can be useful. I want to deepen my understanding of how blockchain tech companies grow (for all the many permutations),…
Lean Marketing and Growth Hacking – How to Maximize your Marketing with Limited Resources One of the presentations in my wheelhouse covers “Lean Marketing & Growth Hacking” – it’s basically an overview of some of the different ways Entrepreneurs and SMBs can maximize their marketing with limited resources. The underlying…
I spent most of my career working in marketing agencies, and though I can’t speak for all of them, I can confidently say that all the agencies (both large and small) I’ve worked at fell into similar traps, which if they don’t address – will lead to their ultimate demise; Trap #1:…
A lot has been said about Pepsi’s Kendall Jenner ad, featuring a Black Lives Matter-esque group of demonstrators and some (incidentally) white police officers. It’s pretty clear this ad disturbed a lot of people, and for good reason – it gets a lot of things wrong on a lot of different…
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. From Mainstream to…
95 Growth Hackers You MUST Follow On Social Media I put together below the complete list of speakers from Neil Patel’s 2016 Growth Hacking Summit. If you’re interested in growth hacking (and if you’re here, there’s a good chance you are), following these people on Twitter might not be such a bad…
Marketing is becoming a digital profession. That’s a fact. And because of this shift, thriving in a digital world demands the ability – and willingness to adapt. Here’s a presentation I gave at LA2M – Ann Arbor’s “marketing lunch”: Lean Marketing – how to maximize growth with a minimum budget Lean…
