I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…
Lean Marketing and Growth Hacking – How to Maximize your Marketing with Limited Resources One of the presentations in my wheelhouse covers “Lean Marketing & Growth Hacking” – it’s basically an overview of some of the different ways Entrepreneurs and SMBs can maximize their marketing with limited resources. The underlying…
Lean Marketing Strategies for Growth Workshop Excited to announce I’ll be running a “Lean Marketing Strategies” workshop at Bamboo Detroit! I’ve tailored this workshop for any entrepreneur, startup team or small business owner looking to figure out how to maximize growth with limited resources. I’ve had a chance to spend a lot of time improving and…
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. From Mainstream to…
Key Takeaways From The Growth Hacking Summit by Neil Patel A few weeks back, I decided to join Neil Patel’s Growth Hacking Summit, and quite frankly what I got was pretty much what I expected – a hurricane of some of the latest digital marketing information, tips, hacks and tools. The…
The do’s and dont’s of working with a minimal marketing budget As Director of Marketing for Message Blocks, one of the biggest challenges I had was operating from a point of disadvantage in a competitive market; We were running against billion dollar companies over a limited inventory of prospects with…
