Tag: CPA

CPA vs. CPC vs. CPM

Published by shamir on June 8, 2018

I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…