In my last post – I mentioned volunteering time helping CryptoAid Israel with marketing. Well the Universe works in strange (and perfectly) mysterious ways – and in this case, my time with Cryptoaid involved working with Asaf Nadler – co-founder at Addressable . We hit it off on a personal…
I know I’m overdue for a post here – the past few months have been a roller coaster to say the least 🎢… So in the meantime, here are a couple videos I’ve been involved with: This one’s from the MIT Bitcoin Expo: And this one’s a panel I was…
Marketing Technology (Martech) as seen exponential growth over the past decade, but at a great cost – primarily the rising “attention economy” and the centralized duopoly of Facebook & Google. The good news is that we may be in the midst of a fundamental paradigm shift – facilitated by blockchain…
I’d like to share a framework I recently learned at a “Positioning Workshop” I attended. It was lead by the very impressive Michael Troiano of G20 Ventures and you may find it useful for refining how your articulate your business. Right from the get-go, it was clear that Mike is…
Would you rather buy running shoes at JC Penny or a Nike Store? History shows that over time, everything in the Capitalist machine becomes increasingly specialized. If a decade ago “digital marketing specialist” was an actual job description, try saying that today and it will mean absolutely nothing, because “specialist…
I’ve had a crazy couple months leading up to Boston Blockchain Week, the BUIDLBoston hackathon I’ve been putting together and Consensus at New York Blockchain Week. More on this to come, but in the meantime, here is yours truly & team sharing our mission at BUIDLBoston + an overview summary…
Lets talk growth – I recently had the opportunity to join Ande Lyons (@andelyons) on her “Startup Life Podcast”, to discuss Traction, Goals, KPIs and more… It’s a bit rough around the edges (wtf with all those “ummmm”s and “that’s true”s… and do I really stutter that much?). I have…
Startup Marketing 101: Goals, KPIs & Traction Channels Moving to a new place is a new challenge and as I mentioned – as part of my game plan to get to know Boston’s Tech/Entrepreneurial scene, I’m really excited to announce I’ll be giving my “Startup Marketing 101” here in Cambridge,…
Calling all Boston Startups and VC’s – I’ve only been here a week. I know very little about the your local ecosystem and very few people in it. For this reason I’m doing my best to accelerate my learning and relationship curve. I’m specifically interested in the following: VC/Startup Blockchain/DLT…
Join me at Detroit Startup Week 2018! Detroit Startup Week is one of my favorite events of the year because it represents to me a microcosm of Detroit’s momentum, growth and entrepreneurial spirit. The five day event (June 18th-22nd) is volunteer led and features hundreds of presentations, panels and speakers. This year…
