You may notice that updating this blog has not been much of a priority over the last year or two… In fact, I’m surprised you’re even here:) But now that you are – you’ll be the first to know I am about to transition into a new role in the…
Marketing Technology (Martech) as seen exponential growth over the past decade, but at a great cost – primarily the rising “attention economy” and the centralized duopoly of Facebook & Google. The good news is that we may be in the midst of a fundamental paradigm shift – facilitated by blockchain…
I’d like to share a framework I recently learned at a “Positioning Workshop” I attended. It was lead by the very impressive Michael Troiano of G20 Ventures and you may find it useful for refining how your articulate your business. Right from the get-go, it was clear that Mike is…
I have a busy September planned – starting with ETHBoston ETHBoston will be taking place here in Boston at Harvard University between September 6-8th and is one of a handful of ETHGlobal’s international hackathon series. Along with the ETHGlobal’s team support, as well as a local crew of volunteers including…
Would you rather buy running shoes at JC Penny or a Nike Store? History shows that over time, everything in the Capitalist machine becomes increasingly specialized. If a decade ago “digital marketing specialist” was an actual job description, try saying that today and it will mean absolutely nothing, because “specialist…
Every year, Mary Meeker’s Internet Trends Report gets released and I get a tingling sensation all over my body. A must read for anyone in Marketing and/or Tech – so go make a cup of the drink of your choice and indulge yourself in the glory* Internet Trends 2019 *yes,…
Lets talk growth – I recently had the opportunity to join Ande Lyons (@andelyons) on her “Startup Life Podcast”, to discuss Traction, Goals, KPIs and more… It’s a bit rough around the edges (wtf with all those “ummmm”s and “that’s true”s… and do I really stutter that much?). I have…
Be genuinely curious Remember that it’s never about you Remember that every single person can teach you something That’s it…
Startup Marketing 101: Goals, KPIs & Traction Channels Moving to a new place is a new challenge and as I mentioned – as part of my game plan to get to know Boston’s Tech/Entrepreneurial scene, I’m really excited to announce I’ll be giving my “Startup Marketing 101” here in Cambridge,…
Calling all Boston Startups and VC’s – I’ve only been here a week. I know very little about the your local ecosystem and very few people in it. For this reason I’m doing my best to accelerate my learning and relationship curve. I’m specifically interested in the following: VC/Startup Blockchain/DLT…
