Marketing Technology (Martech) as seen exponential growth over the past decade, but at a great cost – primarily the rising “attention economy” and the centralized duopoly of Facebook & Google.
The good news is that we may be in the midst of a fundamental paradigm shift – facilitated by blockchain technology.
In this presentation, we follow how the web is evolving and how marketing in a Web3.0 may be very different from what it is today.
We also look at three examples – Brave, Lucidity & 2Key Network, each tackling different aspects of this change.
I gave this presentation at Babson College and intend to flesh it out further going forward.
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