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Month: June 2019

Words

Words create ORDER in the CHAOS of reality Words are a technology that facilitates communication, but before all – thought. We call something big, or small, or fast or slow. Or messy, or neat, or good, or bad… Words identify, classify and categorize the things around us, to give us…

Specialization

Would you rather buy running shoes at JC Penny or a Nike Store? History shows that over time, everything in the Capitalist machine becomes increasingly specialized. If a decade ago “digital marketing specialist” was an actual job description, try saying that today and it will mean absolutely nothing, because “specialist…