In my last post – I mentioned volunteering time helping CryptoAid Israel with marketing. Well the Universe works in strange (and perfectly) mysterious ways – and in this case, my time with Cryptoaid involved working with Asaf Nadler – co-founder at Addressable . We hit it off on a personal…
This week, we’re moving from Ann Arbor, MI to Cambridge, MA… Change can be terrifying, excruciating, limiting, consuming, exhausting, overwhelming and annoying. Change can be exciting, compelling, expanding, refreshing, energizing, inspiring and stunning. Change is movement. It is time. Change is life. It is the way of the universe. Change is growth. Change is death. Change…
9 Key Insights from Consensus 2018 Attending the Consensus 2018 blockchain conference was a fascinating ride – despite Vitalik’s tweet, it managed to bring in over 8,500 attendees, 250 speakers and 200 booths of players from all over the block-sphere. While the amount of info I encountered was overwhelming and I left with a…
BE CURIOUS. You can learn something new from every single person you talk to. When you talk to new people, search for that THING. Whether you find it or not, your search will spur interesting conversation and likely unveil some interesting facts – about them, their life and their world.…
Attention “blockchain technology” companies Your customers don’t buy your product, they buy your solution. Your customers shouldn’t buy your solution because you use blockchain. If they do, that’s a problem. Your customers should buy your solution because you do a better job at solving a real problem and add value to their lives. Nobody cares that you…
Growth Marketing For Blockchain Tech – I’ll be in NY for Consensus 2018! This is my first (and belated) “legit” blockchain conference and I’m attending to learn, connect and identify ways I can be useful. I want to deepen my understanding of how blockchain tech companies grow (for all the many permutations),…
Keeping Things Running Hospitals keep things running. Without them we would live shorter, less productive (and happy) lives. Energy companies keep things running. Without them we would not be able to heat our house or cook our food. Governments and leaders keep things running. Without them there would be chaos…
Marketing is becoming a digital profession. That’s a fact. And because of this shift, thriving in a digital world demands the ability – and willingness to adapt. Here’s a presentation I gave at LA2M – Ann Arbor’s “marketing lunch”: Lean Marketing – how to maximize growth with a minimum budget Lean…
