I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…
Lean Marketing and Growth Hacking – How to Maximize your Marketing with Limited Resources One of the presentations in my wheelhouse covers “Lean Marketing & Growth Hacking” – it’s basically an overview of some of the different ways Entrepreneurs and SMBs can maximize their marketing with limited resources. The underlying…
I spent most of my career working in marketing agencies, and though I can’t speak for all of them, I can confidently say that all the agencies (both large and small) I’ve worked at fell into similar traps, which if they don’t address – will lead to their ultimate demise; Trap #1:…
A lot has been said about Pepsi’s Kendall Jenner ad, featuring a Black Lives Matter-esque group of demonstrators and some (incidentally) white police officers. It’s pretty clear this ad disturbed a lot of people, and for good reason – it gets a lot of things wrong on a lot of different…
