I’ve recently been asked – is a Cost-Per-Mille (aka CPM, or paying for every 1,000 ad impressions across Display networks) campaign better than a Cost-Per-Click (aka CPC, or paying for an ad click/visitor) or Cost-Per-Acquisition (CPA, or paying a cut of a conversion, such as affiliate) campaign? The short answer is of course “it…
Attention “blockchain technology” companies Your customers don’t buy your product, they buy your solution. Your customers shouldn’t buy your solution because you use blockchain. If they do, that’s a problem. Your customers should buy your solution because you do a better job at solving a real problem and add value to their lives. Nobody cares that you…
Growth Marketing For Blockchain Tech – I’ll be in NY for Consensus 2018! This is my first (and belated) “legit” blockchain conference and I’m attending to learn, connect and identify ways I can be useful. I want to deepen my understanding of how blockchain tech companies grow (for all the many permutations),…
Lean Marketing and Growth Hacking – How to Maximize your Marketing with Limited Resources One of the presentations in my wheelhouse covers “Lean Marketing & Growth Hacking” – it’s basically an overview of some of the different ways Entrepreneurs and SMBs can maximize their marketing with limited resources. The underlying…
Lean Marketing Strategies for Growth Workshop Excited to announce I’ll be running a “Lean Marketing Strategies” workshop at Bamboo Detroit! I’ve tailored this workshop for any entrepreneur, startup team or small business owner looking to figure out how to maximize growth with limited resources. I’ve had a chance to spend a lot of time improving and…
I spent most of my career working in marketing agencies, and though I can’t speak for all of them, I can confidently say that all the agencies (both large and small) I’ve worked at fell into similar traps, which if they don’t address – will lead to their ultimate demise; Trap #1:…
Detroit Startup Week 2017 – Excited to be part of the organizing committee at this year’s Detroit Startup Week happening May 22-26. Registration is free and it’s a phenomenal event that brings phenomenal people together. So if you’re around the D, I highly recommend you check it out: https://detroit.startupweek.co/ I’m…
A lot has been said about Pepsi’s Kendall Jenner ad, featuring a Black Lives Matter-esque group of demonstrators and some (incidentally) white police officers. It’s pretty clear this ad disturbed a lot of people, and for good reason – it gets a lot of things wrong on a lot of different…
Keeping Things Running Hospitals keep things running. Without them we would live shorter, less productive (and happy) lives. Energy companies keep things running. Without them we would not be able to heat our house or cook our food. Governments and leaders keep things running. Without them there would be chaos…
Lean Marketing Workshop @ Bamboo Detroit As you may know, I’m kind of passionate about growth. I’m also passionate about helping businesses figure growth out in a way that makes the most of their existing time and resources. That’s why I’ll be running a workshop in Detroit – discussing some of…
